The value of data is higher than ever before - computer data is the single most valuable non-human asset of most businesses - without it, they would be unable to conduct business. Though it is not typically viewed as such, digital data stores are the lifeblood of most organizations. As the business grows, so does the value of their data.
In-house manual data backup leaves data open to vulnerabilities - manual processes are loaded with opportunities for humans to forget, misplace, or simply botch the backup. Human error, theft of hardware or backup media, disgruntled employees, forgetful employees, viruses/Trojans, and hardware systems failures can cause irrecoverable loss. Online backup neutralizes all of these threats.
Manual backup, compared to remote backup, is expensive and unreliable - the cost of employee time, hardware and software installation and support, tape or other backup media rotation and verifications all add up very quickly. Only through automated and secure remote backup can an organization insure their data is backed up securely, automatically, and offsite. There is no hardware or software to purchase and files can be restored very quickly without searching through volumes of tapes or discs.